Inbound Marketing: The Benefits Of Using Content Marketing


CONTENT MARKETING is the umbrella of inbound marketing. It was coined as “the king” of all internet marketing. People who are using this kind of technique knew this already. The internet was made of various contents in any kind of ideas and form. There are billion contents being distributed throughout the internet every day. Content has the capacity to influence and convince possible prospects to buy from your service. As a businessman you have to understand that contents are the one doing it for you, and the more valuable your contents are, the higher the chances to be successful in your chosen career.



The forms of content marketing are composed of video promotions, press releases, informative articles, infographic, email marketing, copy writing and other forms of content marketing. These types of contents will be used and submitted to article directories, social media channels and other important SEO tools on the internet. Search Engine Optimization is useless without content marketing. This kind of marketing is the main core of your SEO campaign and it used to market valuable information to important sites on the internet. Unlike traditional marketing which made up of sales pitches, content marketing will help your SEO campaign boost more and more traffic in order for your website to rank on the search engines. In order to further explain the advantages of content marketing, here are the other benefits of using this marketing for your campaign.




Branded Search – By frequently publishing quality content and distributing it via social media it can potentially expose a brand to many more people.  If the content is valuable it may compel the consumer to bookmark it or share it with their network. 



Google Panda/FarmerGoogle’s recent algorithm update was designed specifically to reward those webmasters which follow their value-added content recommendations.  It was also designed to punish those webmasters who publish content which does not add value to the visitor (i.e. duplicating other’s content, utilizing content farms and keyword stuffed content.



Social Media Optimization (SMO) – The major search engines have infused social signals into their search algorithms.  When content is shared, liked, retweeted google will see the activity around that particular link. Content marketing is the best way to ensure a steady stream of strategic content is distributed via social media for the purpose of maximizing social signals and building social media brand clout... More at http://www.kunocreative.com/blog/bid/54975/3-Advantages-of-Using-Content-Marketing-for-SEO..




Content marketing has been the very key of every marketing campaign on the internet. Without this single part, inbound marketing certainly would not exist. Partly, your success will depend on how good you handled your content marketing.


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